The ‘It’s Time’ campaign for global law firm, Allen & Overy, was created to push boundaries and uphold A&O’s confident marketing strategy.
The Global Brand Toolkit featured a brochure, suite of posters, exhibition stands, press ads, DMs, web banners and social media assets targeting graduates, experienced lawyers and support staff for the UK, US and global markets.
The fresh and aspirational visual style, captures the crucial moment before something amazing happens. Visual metaphors represent the feeling of momentum graduates would experience and conveyed the future-focused pace of a career at A&O.