Client: UberEats
Product: UberEats
Target audience: Baby boomers (approx. 54-74 years old)
Proposition: Taste the world at home
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‘FORO (Fear of Restaurant Ordering)’
People suffering from anxiety can find even the simple day-to-day tasks like ordering food in a restaurant difficult. They are often worried about saying the wrong thing and being judged for it, which can be heightened when menu items from international cuisines can be troublesome to pronounce.
Client: Australian Government
Product: Childhood vaccination programs
Target audience: Parents of children between 6 months and 4 years old
Proposition: Let your child have a future
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‘No, don’t touch that!
Not in your mouth!’
They’re phrases every parent of a toddler has called out countless times. Infants and young children learn a lot about their world by touching things and putting them in their mouths.
This ad cuts together footage of curious children exploring their surroundings, either with their hands, or with their mouths (or sometimes both... simultaneously!).
Client: Whitelion (whitelion.asn.au)
Product: Fundraising
Target audience: Australian mothers of both kids and teens
Proposition: Help the kid behind the crime
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‘Be Seen, Be Heard.’
Many disadvantaged and homeless youths feel as though they are being ignored by society.
We create a series of ‘sound-free’ Spotify ads and ‘visual-free’ YouTube pre-roll ads that cannot be skipped. The click through button takes the viewer to the donation page where they can watch and hear the stories in full, and learn about White Lion. Viewers can donate the monthly subscription costs to White Lion for ‘premium’ ad-free access to Spotify/YouTube.
Client: Dollar Shave Club
Product: Razor delivery service
Target audience: Men who shave
Proposition: The cheapest way to shave
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‘That was a close shave.’
Men have a harder time remembering things, especially dates (it’s a scientific fact!).
We tap into Facebook data to serve ads for Dollar Shave Club around important dates the user has linked to their Facebook account, as well as global events. Once signed up to Dollar Shave Club, members allow access to their calendar and DSC will deliver fresh blades in advance of each occasion.
Bonus social media content:
To prove Dollar Shave Club is so affordable, we find Australia’s most social butterfly to put the product and price promise to the test. He takes over DSC Instagram page and posts updates of every social event he attends (every day) for a year.
Client: CommBank
Product: Apple Pay
Target audience: CommBank customers with an iPhone
Proposition: A smoother way to pay
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‘Everything old is new again.’
When you make the switch to ApplePay with CommBank what does one do with their old debit card? At least 90% of PVC plastic from old bank cards can be recycled and turned into reusable PVC particles.
CommBank and ApplePay gives new life to your unwanted bank cards by recycling them into new plastic products. Users can see in real time their card being shredded and the pieces falling into the clear holder. CommBank pride themselves on their sustainable initiatives, so what better way to showcase this than by turning the shredded bank cards into furniture that can be given back to local communities.
Client: TigerAir
Product: TigerAir Brand
Target audience: Domestic travellers
Proposition: Unmissable moments are worth travelling for
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‘Time well spent.’
31% of TigerAir flights are delayed. Passengers of TigerAir are 9% more likely to complain than with other airlines, their biggest gripe, a lack of communication from the airline on delays.
We know the value of time and how inconvenient and frustrating delayed flights can be. We introduce ‘TigerTime’, a loyalty program, where passengers earn points for every minute their TigerAir flight is delayed. Members will start to wish all of their flights were running late, creating a buzz at airports as they celebrate their delays! ‘TigerTime’ members will earn back their time and can put these points towards their next TigerAir flight, thus making unmissable moments financially worth their while.
