Client: UberEats
Product: UberEats
Target audience: Baby boomers (approx. 54-74 years old)
Proposition: Taste the world at home
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‘FORO (Fear of Restaurant Ordering)’

People suffering from anxiety can find even the simple day-to-day tasks like ordering food in a restaurant difficult. They are often worried about saying the wrong thing and being judged for it, which can be heightened when menu items from international cuisines can be troublesome to pronounce.