Client: Australian Government
Product: Childhood vaccination programs
Target audience: Parents of children between 6 months and 4 years old
Proposition: Let your child have a future
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‘No, don’t touch that!
Not in your mouth!’

They’re phrases every parent of a toddler has called out countless times. Infants and young children learn a lot about their world by touching things and putting them in their mouths. 

This ad cuts together footage of curious children exploring their surroundings, either with their hands, or with their mouths (or sometimes both... simultaneously!).