Client: Whitelion (whitelion.asn.au​)
Product: Fundraising
Target audience: Australian mothers of both kids and teens
Proposition: Help the kid behind the crime
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‘Be Seen, Be Heard.’

Many disadvantaged and homeless youths feel as though they are being ignored by society. 

We create a series of ‘sound-free’ Spotify ads and ‘visual-free’ YouTube pre-roll ads that cannot be skipped. The click through button takes the viewer to the donation page where they can watch and hear the stories in full, and learn about White Lion. Viewers can donate the monthly subscription costs to White Lion for ‘premium’ ad-free access to Spotify/YouTube.