Client: Dollar Shave Club
Product: Razor delivery service
Target audience: Men who shave
Proposition: The cheapest way to shave
__

‘That was a close shave.’

Men have a harder time remembering things, especially dates (it’s a scientific fact!). 

We tap into Facebook data to serve ads for Dollar Shave Club around important dates the user has linked to their Facebook account, as well as global events. Once signed up to Dollar Shave Club, members allow access to their calendar and DSC will deliver fresh blades in advance of each occasion.

Bonus social media content:
To prove Dollar Shave Club is so affordable, we find Australia’s most social butterfly to put the product and price promise to the test. He takes over DSC Instagram page and posts updates of every social event he attends (every day) for a year.