Client: CommBank
Product: Apple Pay
Target audience: CommBank customers with an iPhone
Proposition: A smoother way to pay
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‘Everything old is new again.’

When you make the switch to ApplePay with CommBank what does one do with their old debit card? At least 90% of PVC plastic from old bank cards can be recycled and turned into reusable PVC particles. 

CommBank and ApplePay gives new life to your unwanted bank cards by recycling them into new plastic products. Users can see in real time their card being shredded and the pieces falling into the clear holder. CommBank pride themselves on their sustainable initiatives, so what better way to showcase this than by turning the shredded bank cards into furniture that can be given back to local communities.