Client: TigerAir
Product: TigerAir Brand
Target audience: Domestic travellers
Proposition: Unmissable moments are worth travelling for
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‘Time well spent.’

31% of TigerAir flights are delayed. Passengers of TigerAir are 9% more likely to complain than with other airlines, their biggest gripe, a lack of communication from the airline on delays. 

We know the value of time and how inconvenient and frustrating delayed flights can be. We introduce ‘TigerTime’, a loyalty program, where passengers earn points for every minute their TigerAir flight is delayed. Members will start to wish all of their flights were running late, creating a buzz at airports as they celebrate their delays! ‘TigerTime’ members will earn back their time and can put these points towards their next TigerAir flight, thus making unmissable moments financially worth their while.