When The Rowdy Group moved into their new Adelaide CBD office the space was industrial and sparse. We needed to inject personality and colour to bring the agency to life.

When the challenge of sourcing a pink canon (the agency’s icon) was set, I was determined to find a way to make it happen. Commissioning The Brickman to build an 1.8m large canon from Lego was sadly out of budget, but I was able to source a fibreglass canon and worked with the supplier to paint it in TRG pink. It certainly has became the focal point of the reception area.

With the graphics, I created a visual journey from the street entrance, the lift and reception area, break out spaces and the creative hub, bringing to life the witty anecdotes written to describe The Rowdy Group’s ethos.