A child with an undiagnosed eye problem can impact their life in so many ways. Not only can it impact their learning at school, it can also destroy their confidence and self-esteem. The 20/20 by 2020 campaign helps give every child the brightest outlook on life.

Working closely with the Creative Director and Head of Art to ensure integrity of the initial concept, I worked with an external team of web developers to bring the website to life.

A series of posters, social media posts, outdoor, eDMs and Direct Mail pieces also accompanied this campaign.

Click here see the full 20/20 by 2020 website.