Taking the visual style from the overarching ‘This is Belonging’ campaign, an array of print collateral was designed for the Officer recruitment campaign.

The neutral tones from The Army’s colour palette creates a clean and modern design. The use of icons, paired with imagery depicting mateship, creates a new and welcoming approach for people wishing to join the British Army.

A more informative approach to social media posts was created, showing the viewer a snapshot of what to expect as a new recruit in the British Army.